Balega Media

Balega Appoints In-Sport Fashions Inc. As Canadian Distributer

Montreal, QC, November 2nd 2011 – BALEGA, the number one selling sock brand in the American run specialty market, announces today the appointment of IN-SPORT FASHIONS INC. as their exclusive Canadian distributor. 

Founded 8 years ago, BALEGA presented a new, innovative approach to the North American market on how a sock should perform for the athlete. BALEGA introduced groundbreaking technology such as a hand linked toe-seam and an extra deep heel pocket to ensure a perfect, comfortable fit along with superb moisture wicking yarns that keep the foot dry and stay remarkably soft over the life of the product. 

“BALEGA is very excited to be working with IN-SPORT FASHIONS in Canada,” said Chris Bevin, General Manager, BALEGA INTERNATIONAL, LLC. “BALEGA needs acompany that can present our brand to a select clientele in a very informative, technical way but also execute the every day, customer service needs that retailers are looking for and deserve. IN-SPORT FASHIONS has a long track record of doing just that. We could not have made a better choice. We are looking forward to the relationship.” 

“IN-SPORT FASHIONS is pleased to have been appointed as BALEGA’s Canadian distributor,” said Dana Nelson, President, IN-SPORT FASHIONS INC. “BALEGA’s focus on quality and innovation which results in truly unique products is what our company has constantly been 

looking for since its creation. The brand also perfectly complements our existing portfolio of high quality products and reinforces our position in the Canadian running market with the current distribution of NATHAN PERFORMANCE GEAR and VIVOBAREFOOT.” 

This appointment will take effect on January 1st 2012. 

Press Contact: 

Benoît Deshayes, Marketing & Communication Manager, IN-SPORT FASHIONS INC. 

Phone: 1 800-465-9637 # 28 – Email: 

Sales Contact: 

Andrew Nelson, Sales Manager, IN-SPORT FASHIONS INC. 

Phone: 1 800-465-9637 # 38 – 


BALEGA SPORTS INTERNATIONAL is a manufacturer of technical performance socks built for anyone looking for a superior fitting, superbly crafted and unbelievably comfortable sock. You can learn more about BALEGA by visiting: 


Founded in 1988 in Montreal, QC, IN-SPORT FASHIONS INC. is a recognized distributor in the Canadian sporting goods and footwear industries. The company has specialized in skiwear, outerwear, footwear, outdoor equipment as well as fashion sportswear and has launched and developed renowned brands in Canada. Committed to providing cutting edge products to its retail customers for outdoor enthusiasts and athletes the company has earned an outstanding reputation handling the highest quality products in a professional manner. For more information on IN-SPORT FASHIONS INC., please visit